Advertising on mobile phones should really take off within two to three years, driven by new applications on smart phones and the growing popularity of social networks such as Facebook. Executives, who attended last week’s Cannes Lions 2009 ad festival, told Reuters that emerging economies were also promising though the lack of a global mobile phone standard could be a brake to speedy development. As... 

Everybody at the Mobile World Congress in Barcelona wanted to be the new best friend of the social networks.  From the world’s biggest phone maker, Nokia, to tiny Irish semiconductor start-up Movidia, delegates to the wireless industry’s biggest annual gathering couldn’t stop talking about Facebook, MySpace and Bebo. The majority of visits to such online communities are still made...