eMachines is a stand-alone brand that is sold through retailers, e-tailers and channel partners in the U.S (Home market) and was previously available in selected markets like Canada, Japan, Mexico and the United Kingdom. As part of Acer’s multibrand strategy, brand eMachines is now being launched globally with the India launch a part of this global strategy.

Acer also announced an exclusive distribution tie up with Supertron electronics for eMachines across the country in its launch phase.

“The eMachines brand of notebooks being launched today are the right tools for work and entertainment, promising optimized performance that simplifies daily computing. It comes equipped with a simple but neat design. The unique interlink pattern that adorns the top cover also serves the practical function of being smudge-proof, a bane with most Notebooks that have a shiny top cover which is prone to scratches and impressions/smudges left behind by handling. The notebooks are LED backlit making them power efficient and they come at most competitive price points that will definitely attract the consumer looking for a good notebook at a great bargain from a reputed global brand”, said to S. Rajendran, Chief Marketing Officer, Acer India.

eMachines products are designed for users with a pragmatic approach that want their computer to be efficient and affordable Integrating a 16:9 HD, high-brightness LCD display and a comfortably wide keyboard, the new D, E and G series notebooks offer improved visuals and usability, while the embedded webcam and built-in wireless connection ensure effective connectivity that makes real-time Internet communication trouble-less.

Features of the eMachine D535 launched are -

- Intel Celeron mobile processor
- Dual-channel DDR2 SDRAM support
- 14″ HD 1366 x 768 pixel resolution
- 160 GB HDD
- 5-in-1 card reader
- 8X DVD-Super Multi double-layer drive
- Integrated webcam1, 0.3-megapixel resolution

Price – Rs. 24,999+ tax

Features of the eMachine D725 launched are -

- Intel Pentium mobile processor T4200
- Dual-channel DDR2 SDRAM support
- 14″ HD 1366 x 768 pixel resolution
- 160GB hard disk drive
- 8X DVD-Super Multi double-layer drive
- Integrated low-light-enhanced video webcam
- Touchpad pointing device
- Easy-launch keys

Price – Rs. 27,999+ tax

The emachines are pre-loaded with Microsoft Works 8.5, Windows Vista with Service Pack 1 and eMachines Comprehensive Security Bundle that includes a 60-day trial of Norton 360 All-in-One Security (Anti-Virus, Anti-Spam, Anti-Spyware and Firewall).

The eMachines line of notebooks comes with a standard one-year limited warranty and would be supported by over 150 Acer notebook service centers across 100 plus cities and towns.

The entire range was launched with models sashaying down the ramp showing colourful and trendy notebooks.

Anand Sankaran, chief executive officer of Wipro Infotech, said the company is hopeful that its new range of affordable laptops would make good business especially in times of global financial crisis.

“We wanted to break the rupees 20,000 price barrier. So, this laptop is launched at sub- (rupees) 20,000 and it basically is for the consumers. It’s for home use. So, we wanted to ensure that we get it at a price point which is affordable to the consumers in times like this,” he said.

Starting from a price of Rs 19, 999 onwards, the new range of notebooks comes in a range of vibrant colours including chrome red, ocean blue, racer yellow, autumn red and coral blue.

“This notebook comes with a 12 inch and 14 inch screen, 2 GB RAM, 2 megapixel camera and Windows into this system. So it’s a no-compromise product. It breaks the rupees 20,000 barrier from price point level. What we are bringing into the market is a fully functional, stylish, premium range of product for discerning users,” said Ashok Tripathy, general manager and head of computing business, Wipro.

Wipro said that the new laptop represents the bold Indian look and that’s the reason why they chose the name ‘e.go’. One of the striking features of the ‘e.go’ notebooks is that they are completely environment-friendly and also hold green leaf label.

The ‘e.go’ range comes in three models – 7F3800, EM471X series and BM2700 series. It also comes with 12 inch and 14 inch screens. With battery backup capacity for three hours, the laptops are fully loaded.

The Vaio P series has a instant on 20.3 cms LED-backlit screen. It has resolution of around 1600 X 768 pixels and you can view almost an entire page without the need of side scrolling. The Sony’s Xcross Media Bar allows one button quick boot options and also offers fast access to email, web and music. Using just a single touch, you can organize all your documents and arrange all the open windows side by side on a single screen. It even has a motion eye webcam, microphone, noise canceling headphones and offers battery life of around 3 hours.

It is available in colors of natural shimmer and hues of Garnet red, Olivine Green, Obsidian Black and Crystal white. It will cost around Rs 49,990 ( with VGN-P13G ) and Rs 64,990 (with VGN-P15G). Though it is a bit expensive, it is a revolutionary product and stylish too.